Digital SPR...Accelerated!
At SPR we implement cool and innovative digital platforms and social media strategies for our consumer, sports and entertainment client brands. Reaching back to employ tried and true traditional pr practices, dSPR utilizes every effective vehicle to convey our clients' messages, identity, and image to their targets. A few of our favorite things: Media outreach, writing, networking, building campaigns, social and community responsibility...and the beach. Hit me up at NUMBER1PRCHICK@GMAIL.COM
Wednesday, April 17, 2013
DON'T CALL IT A COMEBACK! Da Brat is Here with a Brand New Single and New Energy...But the Same Fly Swag.
Bow down to the princess of Durty South/Chi-Town Hip-Hop.....she started this!
Follow her now @Only1Brat and subscribe to the hot YOUTUBE CHANNEL @BratTV
Follow @ColterBaharyPR or The number1prchick@gmail.com
Saturday, March 16, 2013
We've Got Buffie...And She's Got Fitness!
We're proud to introduce our newest client to you! Meet Buffie Carruth, CPT-NASM and Founder of BodyNomics.
Visit Buffie's YOUTUBE channel and learn how to maximize your workouts!
Buffie's the new face (and body) of fitness, healthy living, and motivation. She's a certified fitness professional ready to help you live your best and healthiest life NOW.
For more information, all publicity-related inquiries and appearances, please contact Jenny at number1prchick@gmail.com!
Follow Buffie on Twitter @BodyNomics or visit her website at www.BodyNomics.com. Don't forget to "LIKE" her at www.facebook.com/BodyNomics too!
Thanks for reading digitalSPR! Follow @ColterBaharyPR or The number1prchick@gmail.com
Labels:
Buffie Carruth,
expert,
fitness,
nutrition,
sports,
weight loss,
workouts
Location:
Miami, FL, USA
Saturday, February 23, 2013
The Youngest in Charge: GenZ is IN the Building
Young Prince Charles
Generation Z's Newest Ambassador
In today’s music industry there is no lack of entertainers. What is
becoming extinct, however, is the artist…the innately creative entity that
finds its way to the mainstream surface with a product that has some real depth
and life to it. Thankfully, every few years that entity emerges and brings with
him a fresh and organic take on everyday life that has the rest of us
exhilarated by the possibilities. This time, that artist is Young Prince
Charles.
As the sentiment goes, age is just a number or you’re only as old as you feel. This has to be true as it relates to Young Prince Charles because he’s one of the youngest recording artists currently on
the scene who is already navigating a veteran’s path to professional success.
He’s ten…in human years. Born Charles Jones, III in Richmond, Virginia in June
of 2001, the young talent possesses a style and personality that has caught the
attention of the right people at the right time.
Young Prince Charles is
holding his own among the new class of superstars and is becoming a tastemaker
himself. As a seasoned stage performer with coming-of-age hits like “Check Yes
or No”, an ode to a starry-eyed young girl, he has opened concerts for
uber-successful teen acts like Young Tyga, Lil Twist, Soulja Boy, Mindless
Behavior and hip-hop’s royal son, Diggy Simmons. They are the voice of Generation Z and they’re
setting trends and influencing their peers by their music, fashion and way of
life. Young Prince Charles fits right in…literally. Always thinking, creating
and living outside the box. Young Prince Charles wowed that audience as the
headliner at the UniverSoul Circus in March 2012. A month later, he performed
at the Southeast Urban Music Conference in Charlottesville, Virginia--captivating
the crowd with his skills and always-present charisma.
Thanks for reading digitalSPR! Follow me @SophisticatedPR number1prchick@gmail.com
Thursday, February 21, 2013
Maxwell Billieon Appears at PBR Rock Bar Vegas on 2/22
FOR IMMEDIATE RELEASE
MEDIA CONTACT:
‘ON AIR WITH ROBERT & CC’ TO INTERVIEW
RELATIONSHIP EXPERT & BEST SELLING AUTHOR MAXWELL BILLIEON AT PBR ROCK BAR
LAS VEGAS – Hook Jaw Net Radio’s “On Air with Robert & CC” will be interviewing Relationship Expert Maxwell Billieon at PBR Rock Bar inside Miracle Mile Shops at Planet Hollywood Resort & Casino on Friday, February 22nd.
The interview will start at 5 p.m., followed immediately by a meet-and-greet with the best selling author. Patrons can stick around to take advantage of PBR’s weekend specials with two-for-one well drinks and domestic beers, as well as $5 shots.
Billieon will be talking about all things relationships; the good, the bad, and the very ugly. Fans are encouraged to arrive early to submit their questions for Max to answer live on the air. Max will also talk about his brand new book entitled, "Women Are The New Men--And Here's Why".
“On Air with Robert & CC” is a weekly program that broadcasts live every Friday night from PBR Rock Bar, featuring high-profile guest interviews. HookJawNetRadio.com has exclusives covered!
PBR Rock Bar & Grill is the hottest spot in Las Vegas offering beers, bulls and plenty of eye candy in its sprawling, 16,800-square-foot venue. Open daily from 8 a.m. until the early morning hours, PBR Rock Bar & Grill offers guests hearty, American comfort food and barbeque around the clock. Beautiful babes and bad ass bull riders are dared to attempt to defy gravity on PBR Rock Bar & Grill’s daunting, hydraulic mechanical bull.
Located at the center of the world-famous Las Vegas Strip at Miracle Mile Shops at Planet Hollywood Resort & Casino, PBR Rock Bar & Grill’s expansive 3,000-square-foot patio gives patrons a front-row seat to all of the action. Complete with 105 wall-to-wall high-definition televisions, PBR Rock Bar & Grill provides sports enthusiasts with the perfect game-day retreat. For more information, call 702.750.1685 or visit www.pbrrockbar.com. Follow PBR Rock Bar on Twitter or become a fan on Facebook.
Thanks for reading digitalSPR! Follow me @SophisticatedPR number1prchick@gmail.com
Friday, November 9, 2012
Hey HARO...Moooove Over!
Enter....www.SeekORShout.com
More info to come about this new online community for media and PR pros....but can you have too many social networking communities to make our jobs easier? NEVER!!!!!
Thanks for reading digitalSPR! Follow me @SophisticatedPR number1prchick@gmail.com
More info to come about this new online community for media and PR pros....but can you have too many social networking communities to make our jobs easier? NEVER!!!!!
Thanks for reading digitalSPR! Follow me @SophisticatedPR number1prchick@gmail.com
Friday, October 12, 2012
MAKE YOUR PASSION YOUR POSITION
FREEDOM IS...LIVING PURPOSE-FULLY...LOVIN WHO YOU ARE AND WHAT YOU DO!
No tips or smart articles about how to execute better media relations, craft compelling pitches, or place a great article. Not today. Today I just want to share a very simple thought with all of you. Are you in love with your future? I am...so much that sometimes I can't sleep at night because I'm so anxious to see what tomorrow brings. I suppose you could say that I'm passionate about my life.
The word passion gets thrown around so freely and frequently...like "love" or "bling" (I hate that word!). But I have difficulty finding a word that accurately expresses how I feel about my life and where it's headed. This may sound strange, but the reason I'm so gung ho about myself is because I'm doing things I genuinely enjoy doing. Nope...I didn't hit the lottery. I'm largely referring to my career and the network of people with whom I associate. I do pr...well...most of you know this already because I've pretty much incorporated it into my name. "Hi, I'm Jennifer...I do pr!" What I'm saying is that I am working in the field that moves, exhilarates and challenges me--and almost daily opens me up to new experiences, people and information. And I get paid for it--therefore affording me opportunities to travel and see places many have only experienced through pictures. This is what freedom feels like for me!
So my initial question remains: Are you in love with your future? If you get up everyday excited about what you're going to tackle at the office each day, proud that a news producer wants to interview your client, gushing because your pitch resulted in an appearance on FOX news, or elated because your client just performed in a show with David Guetta and it's featured on a top entertainment blog, then you understand where I'm coming from.
Life is too short to go through each day praying for it to be over. Dig deep inside yourself and find something that moves you--energizes you and makes you feel taller than Shaq. It's there. It's in all of us. You have a purpose and it's your responsibility to cultivate and nurture it so that you can be all you're destined to be. Find your passion and fall in love with your future. I give you my word that you won't stop smiling once you do...even on the days when life reminds you how hard it is. Fall in love with yourself and live your wildest dreams...your life depends on it!
Thanks for reading digitalSPR! Follow me @SophisticatedPR number1prchick@gmail.com
Thursday, October 4, 2012
10 Ways PR Can Affect (in a good way) Your Bottom Line
YUMMY PR TIPS: INTERNAL PR CAN BOOST YOUR COMPANY'S VISIBILITY AND IMPACT YOUR BOTTOM LINE!
#4 IS THE NEW BLACK!
Published by PR Daily
Courtesy of Amanda Horn, Abbie Agency
1. Seek and apply for industry awards. Seems simple, right? Local, regional, national, small business, big business, best place to work—awards abound at many levels. There are some awards for which few people even apply. When your client is nominated, tell everyone and get them to vote. Recently, our client Campo, a popular new restaurant in Reno, won 11 local awards. The power of PR helped rock the vote.
2. Foster an emotional connection through the back-story. Finding the interesting story about your client takes more than a one-hour onboarding meeting. It’s often during the idle chatter when they reveal the most intriguing details—the ones that lead to feature stories.
3. Host a big event or partner with someone who is. Think about how a smaller business that isn’t resource-rich could piggyback off a bigger event you’re producing or one that’s being produced by a colleague. This kind of partnership benefits both parties involved. For example, combine a ticket giveaway for the event with an in-store promotion at a smaller local business.
4. Position them as an expert. Sometimes the best placements you can get are the ones secured through your client’s voice. Expert columns are more than fantastic submissions; they work overtime as great pitching tools.
5. Develop a corporate social responsibility profile/program. Combine an event with a charitable cause. People like to be entertained, and they love to feel good. Plus, helping your local food bank increases everyone’s karmic profile.
6. Have fun and/or add value through social media. Remember that social media defines a brand’s personality. Generally, people go to social media for fun or value. Sometimes you can combine the two. Give advice, ask for captions, lighten moods with inspirational quotes. Engage your audience in ways that make sense for the brand.
7. Stay updated on news and current trends. Account management requires lots of research on an ongoing basis. How do our clients fit into what’s happening locally and nationally? What’s the competition doing that’s working or not working? While no one expects you to be an expert on every aspect of each client’s business, to be successful you must be damn close.
8. Keep others’ posted about newsworthy events. OK, some clients think sneezing requires a press release. Our job is to filter what’s tweetable (a really big sneeze) from the jewels that make news.
9. Create a successful social media campaign. Set a goal, research the audience, and get savvy with your approach. For one of our clients Oxygenics, we had to get 10,000 fans in 90 days. We partnered with bloggers to do reviews and host giveaways. But to find those people we had to research and dig deep. It worked.
10. Build relationships with your customers. Finally, the most basic and grassroots level public relations is not media-based; it’s relationship driven. The “word-of-mouth” (WOM) effect makes or breaks businesses, and yes, that WOM gains momentum via today’s myriad social media platforms. Not only does this pertain to the relationships that our clients build with their customers, but also for the relationships we maintain with our clients. Do so with integrity. Be honest, treat everyone with equal respect and importance, and be authentic. The work we do is foundational; we cannot build our castles or others’ out of sand.
Earned media works. For all the measurement tools we have, the results that matter manifest in the bottom line.
Amanda Horn is an account coordinator with The Abbi Agency in Reno, Nev. You can follow her on Twitter @TeboHorn or email Amanda@theabbiagency.com. A version of this story first appeared onThe Abbi Agency blog.
Thanks for reading digitalSPR! Follow me @SophisticatedPR number1prchick@gmail.com
#4 IS THE NEW BLACK!
Published by PR Daily
Courtesy of Amanda Horn, Abbie Agency
1. Seek and apply for industry awards. Seems simple, right? Local, regional, national, small business, big business, best place to work—awards abound at many levels. There are some awards for which few people even apply. When your client is nominated, tell everyone and get them to vote. Recently, our client Campo, a popular new restaurant in Reno, won 11 local awards. The power of PR helped rock the vote.
2. Foster an emotional connection through the back-story. Finding the interesting story about your client takes more than a one-hour onboarding meeting. It’s often during the idle chatter when they reveal the most intriguing details—the ones that lead to feature stories.
3. Host a big event or partner with someone who is. Think about how a smaller business that isn’t resource-rich could piggyback off a bigger event you’re producing or one that’s being produced by a colleague. This kind of partnership benefits both parties involved. For example, combine a ticket giveaway for the event with an in-store promotion at a smaller local business.
4. Position them as an expert. Sometimes the best placements you can get are the ones secured through your client’s voice. Expert columns are more than fantastic submissions; they work overtime as great pitching tools.
5. Develop a corporate social responsibility profile/program. Combine an event with a charitable cause. People like to be entertained, and they love to feel good. Plus, helping your local food bank increases everyone’s karmic profile.
6. Have fun and/or add value through social media. Remember that social media defines a brand’s personality. Generally, people go to social media for fun or value. Sometimes you can combine the two. Give advice, ask for captions, lighten moods with inspirational quotes. Engage your audience in ways that make sense for the brand.
7. Stay updated on news and current trends. Account management requires lots of research on an ongoing basis. How do our clients fit into what’s happening locally and nationally? What’s the competition doing that’s working or not working? While no one expects you to be an expert on every aspect of each client’s business, to be successful you must be damn close.
8. Keep others’ posted about newsworthy events. OK, some clients think sneezing requires a press release. Our job is to filter what’s tweetable (a really big sneeze) from the jewels that make news.
9. Create a successful social media campaign. Set a goal, research the audience, and get savvy with your approach. For one of our clients Oxygenics, we had to get 10,000 fans in 90 days. We partnered with bloggers to do reviews and host giveaways. But to find those people we had to research and dig deep. It worked.
10. Build relationships with your customers. Finally, the most basic and grassroots level public relations is not media-based; it’s relationship driven. The “word-of-mouth” (WOM) effect makes or breaks businesses, and yes, that WOM gains momentum via today’s myriad social media platforms. Not only does this pertain to the relationships that our clients build with their customers, but also for the relationships we maintain with our clients. Do so with integrity. Be honest, treat everyone with equal respect and importance, and be authentic. The work we do is foundational; we cannot build our castles or others’ out of sand.
Earned media works. For all the measurement tools we have, the results that matter manifest in the bottom line.
Amanda Horn is an account coordinator with The Abbi Agency in Reno, Nev. You can follow her on Twitter @TeboHorn or email Amanda@theabbiagency.com. A version of this story first appeared onThe Abbi Agency blog.
Thanks for reading digitalSPR! Follow me @SophisticatedPR number1prchick@gmail.com
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